Samsung promotes its new devices Galaxy Note 3 and Galaxy Gear through the hands of three times winner of golden ball, Lionel Messi. The announcement The Developer, produced by the American Agency Leo Burnett and directed by Adam Hashemi, tells the story of a poor neighborhood to which one day a mysterious man arrives. Continue...
In the end, children discover that the man in the suit is none other than Leo Messi
The kids from the neighborhood regard it with suspicion as they sing the 'Royals' song. Meanwhile, the character starts a secret project using two Samsung devices. In the end, children discover that the man in the suit is none other than Leo Messi and that he has built a new football field for them.
Leo Burnett advertising agency had also previously worked with Samsung in the production of Hi hey hello
It's not the first time that Messi makes a foray of this kind: and collaborated with an announcement of Line, where his appearance was also a key to the campaign. Also, the Leo Burnett advertising agency had previously worked with Samsung, in the production of Hi hey hello, a short musical set on the campus of the University of California.
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